Hi there! My name is Ashley Miao (pronounced "meow" 😸).
I'm an incoming UX designer at Roblox, and recently graduated from UCLA.
Defining the Target Audience
for Roblox Studio
To help align the team's ideas on the target audience and improve the current product design process, I researched and developed proto-personas for the team.
First-Time User Experience
for Playfull
After identifying that new users were much less likely to return to the app, I proposed and redesigned the first-time user experience.
First-Time User Experience
for Playfull
After identifying that new users were much less likely to return to the app, I proposed and redesigned the first-time user experience.
Student Health & Wellness App
for CS188
I worked on a team of 3 other students to revamp UCLA's Student Health and Wellness App and make booking appointments more accessible to students.
Student Health & Wellness App
for CS188
I worked on a team of 3 other students to revamp UCLA's Student Health and Wellness App to make booking appointments more accessible to students.
Marketing
for UCLA Alpha Kappa Psi
I led three different marketing campaigns for recruitment as the design chair and director of marketing of UCLA's co-ed business fraternity.
Marketing
for UCLA Alpha Kappa Psi
I led three different marketing campaigns for recruitment as the design chair and director of marketing of UCLA's co-ed business fraternity.
Design & Branding
for ACM@UCLA
I created the website for ACM Hack, as well as logos and branding for various events, new branches of ACM, and other marketing materials.
Design & Branding
for ACM@UCLA
I created the website for ACM Hack, as well as logos and branding for various events, new branches of ACM, and other marketing materials.
